01/11/2013 1:00 PM ET
UConn women's basketball soaring on SNY
Television ratings increase 18 percent versus last season
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On the heels of UConn's victory over Georgetown on Wednesday, SNY, the official television home of the UConn Huskies women's basketball program, announced Friday that the game averaged an 8.52 household rating -- the network's highest rating of the season. This ratings benchmark also signifies the highest household rating in nearly two years for the program in the Hartford-New Haven DMA (UConn-Syracuse, 9.1 household rating on Feb. 28, 2011).

In addition, the game ranked as the No. 1 program in its time period, beating all competitive sports programming airing in the market -- including ESPN's NBA Double Header. UConn-Georgetown on SNY also topped all network prime-time series Wednesday in the Hartford-New Haven DMA -- except ABC's Modern Family (9.05 household rating).

SNY's pregame and postgame coverage -- featuring Kara Wolters and host Gary Apple -- also posted strong household ratings in the Hartford-New Haven DMA for last night's contest. The network's pregame show delivered a 3.61 HH Rating (up 56 percent over the 2.32 STD average household rating). The Post Game Show presented by People's United Bank delivered a 2.90 HH Rating (up 5 percent over the 2.76 STD average household rating).

In its inaugural season carrying the UConn Huskies women's basketball program, SNY has unveiled an unprecedented 340-plus hours of exclusive programming -- including comprehensive pregame, halftime and postgame shows as well as its critically acclaimed Huskies All-Access Show. As a result, SNY has helped the UConn Huskies women's basketball program grow significantly in popularity as the team's television household ratings have increased 18 percent through SNY's first nine games in the Hartford-New Haven DMA.

On Saturday, Jan. 12, SNY will feature a UConn basketball doubleheader with the men's team playing Notre Dame at 2 p.m., followed by the UConn women's basketball team facing Marquette at 4 p.m.

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